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IRINA SHAYK X PINKO <br>LARGER THAN LIFE<br><br>Spring/Summer 2022 ADV Campaign
Fashion Tales

IRINA SHAYK X PINKO
LARGER THAN LIFE

Spring/Summer 2022 ADV Campaign

Fearless. Unexpected. Charming.


The campaign is a celebration of all women determined to dare, be irreverent and stand out, taking great pride in their femininity.

An ordinary desert landscape that seems almost minuscule as she glides through: Dressed head-to-toe in gleaming leopard-print clothing, Irina Shayk turns heads in the Spring/Summer 2022 campaign.


She is the undisputed star of the show, unleashing every ounce of her feminine strength, and everything else is dwarfed by her powerful personality and exhilarating charisma.

Larger than life.






The focus and creative flair of American photographer Brianna Capozzi emphasise the atmosphere with playful, ironic and sexy contrasts that offset the classic ethereal and unrivalled beauty of fashion in an original way.


Alongside Irina is the Love Bag Click complete with a visually fresh and all-new take on the Love Birds fastening.


The Spring/Summer campaign is an open invitation for women to play and invent their own rules.

Because fashion is just a game, in which you're the star.

And playing can make you feel irresistible and unstoppable every moment of every day.



Art Direction: Riccardo Ruini

Styling: Vittoria Cerciello


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