Three friends and a dollhouse. Three completely different characters and one dollhouse to customise.
Use your imagination: if Alice lived in 2021, how would Wonderland look like? Trust us, you'll see a new world unveiling in front of your eyes.
We tried. And the outcome got us so excited that we used it as the main concept for the new Fall Winter 2021-2022 Campaign.
We believe fashion is your personal creative space to have fun into, to explore and to invent your own rules, without being afraid of judgment, in total freedom, fearlessly.
Because then, all that shines through is your confidence.
An amusement park, but make it fashion.
In the end, wearing something extremely special and completely new for you is like taking a leap into the dark or riding a roller coaster for the first time: you are scared ad the beginning, but then you can't just get enough of it.
You feel irresistible and unstoppable.
The Fall Winter 2021-2022 collection is surprising and daring, among sparkly sequins, new volumes and details that unveil a bold, original essence.
Classic meets contemporary in a unique blend, worn by our personal "Alice"; Lexi Boling, as she explores carousels and the big wheel.
PINKO Wonderland is for you, come in and discover more!
Art Direction: Riccardo Ruini
Styling: Vittoria Cerciello