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Meta Love bags: the first step into the metaverse
FASHION TALES

Meta Love bags: the first step into the metaverse

In the era in which physical and digital have broken down their boundaries, PINKO chooses to enhance its brand values by embracing the Web3: a collective evolution in experiences between brands, creators and consumers.

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The protagonist of the first "drop" is a meta-physical version of the 'Love Bag' icon accessory that is transformed by exploring artistic variations: fifteen unique artworks that can be purchased to obtain a primary role in the digital community that will be built around the presence of Pinko in the metaverse.

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 "We have long studied the possibility of making our first move in the metaverse" declares Pietro Negra CEO of PINKO "clearly the industry is in a phase of great ferment and experimentation, there are no business best practices to apply. For this reason we have decided to give a digital voice to our 'Inspire Woman to Play Bold' mission statement and what better metaverse environment can guarantee us the possibility of expanding our vision of engagement for our consumers? "


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