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PINKO NEVERLAND Spring/Summer 2023 campaign
FASHION TALES

PINKO NEVERLAND
Spring/Summer 2023 campaign

Second star to the right and straight on ‘til morning.

We never stop dreaming big, following unconventional paths and

maps... so we wanted to give it a try.

We followed the directions and here we are. We found it!

 

For the Spring/Summer 2023 campaign, we flew off on a journey

with happy thoughts in mind and a dash of magic made possible by the timeless

and unmistakably magnetic charm of Irina Shayk.

We landed on the warm, sandy shores of Neverland, a place where

anything is possible and where anything we can imagine can come true... even

having your entire body covered in rhinestones, sequins and, why not, tattoos.



COPERTINA VIDEO IRINA

Sinuous jumpsuits that flow beautifully when worn, sweaters and slim-fitting leggings that feel like a second skin, and exquisite embroidery on light and transparent fabrics: empowering style that works better than fairy dust for all kinds of women, guaranteed.

 

Here in PINKO Neverland, anything can happen… flowers even bloom

at night! The sun sets and joyful, dream-worthy colours of hibiscus and

tropical flowers flourish on printed head-to-toe looks with sensual cut-outs

and twists that create slits and necklines.

Whether poolside, in the forest or at the beach, Love Bags exude

the magical atmosphere emanating from the collection’s prints. The

scene-stealing Mini Love Bag Click, with its fresh and unprecedented hexagonal

shape, brings a new and totally original geometric edge to this beloved icon.


ADV Irina Night Campaign

We still don't know if we’ll stay here forever, or whether we’ll ever find our way back if we leave.

All we know with absolute certainty is that we’ll never stop

dreaming and will continue to feel unique and free, in constant pursuit of that

special magic.


ADV Night Campaign SS23

Art Direction: Riccardo Ruini

Photography: Brianna Capozzi

Styling: Vittoria Cerciello

Model: Irina Shayk


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