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Second star to the right and straight on ‘til morning.
We never stop dreaming big, following unconventional paths and
maps... so we wanted to give it a try.
We followed the directions and here we are. We found it!
For the Spring/Summer 2023 campaign, we flew off on a journey
with happy thoughts in mind and a dash of magic made possible by the timeless
and unmistakably magnetic charm of Irina Shayk.
We landed on the warm, sandy shores of Neverland, a place where
anything is possible and where anything we can imagine can come true... even
having your entire body covered in rhinestones, sequins and, why not, tattoos.
Sinuous jumpsuits that flow beautifully when worn, sweaters and slim-fitting leggings that feel like a second skin, and exquisite embroidery on light and transparent fabrics: empowering style that works better than fairy dust for all kinds of women, guaranteed.
Here in PINKO Neverland, anything can happen… flowers even bloom
at night! The sun sets and joyful, dream-worthy colours of hibiscus and
tropical flowers flourish on printed head-to-toe looks with sensual cut-outs
and twists that create slits and necklines.
Whether poolside, in the forest or at the beach, Love Bags exude
the magical atmosphere emanating from the collection’s prints. The
scene-stealing Mini Love Bag Click, with its fresh and unprecedented hexagonal
shape, brings a new and totally original geometric edge to this beloved icon.
We still don't know if we’ll stay here forever, or whether we’ll ever find our way back if we leave.
All we know with absolute certainty is that we’ll never stop
dreaming and will continue to feel unique and free, in constant pursuit of that
special magic.
Art Direction: Riccardo Ruini
Photography: Brianna Capozzi
Styling: Vittoria Cerciello
Model: Irina Shayk
This year, we decided to embrace the Holiday atmosphere and put a little more magic into this enchanted moment, both for a guide to gifting and for a super shiny and special partywear selection for enchanted evenings. 'Tis the season to gaze into the crystal ball, and pick the perfect gift for anyone on your list - including yourself!
For us, being perfect is not about conforming, it’s about being deeply, definitely yourself. "Perfectly, You" isn’t just a title, it’s a promise: with these looks, we want you to be able to tell your story every day, at any time... even when it's colder out!
A wardrobe drawing on that pure PINKO DNA: timeless, iconic garments to pair together to be your best "Pazzesco" self.
Presenting the new shoes collection for Fall/Winter 2024. It has everything you could possibly want, from sneakers, boots and ankle boots to ballet flats and pumps. But look closer and you'll see there's a lot more to them.
Mariacarla Boscono is back as the face of the PINKO Fall/Winter 2024-25 campaign: the supermodel and fashion icon is the beating heart of "Always Pazzesco", a concept that represents an evolved form of the one introduced last season.
The collaborations, events and red carpet moments that got us closer and closer to the magic world of cinema.
Starring Mariacarla Boscono and the driven organisation, Breaking Through The Lens: relive the PINKO experience at the 2024 Cannes Film Festival.
While inspired by '90s glamour in its purest and most iconic form, it's much more than this alone. For this reason, we want you to experience PINKO Pazzesco in a variety of ways to stimulate your senses, mirroring the eclectic nature of our brand.
A story of close bonds, messages and a truly special new bag.
We have created something you can always wear to chase your dreams, your desires, and your ambitions.
Three friends and a dollhouse. Three completely different characters and one dollhouse to customise.
We're returning to the red carpet of the 80th edition of the Venice Film Festival!
With Customix, we use the latest AR (Augmented Reality) technologies to design real portals to new worlds for you to discover much more about your favourite PINKO products.
The PINKO looks and stars, on the red carpet and behind the scenes at the 76th edition of the Cannes Film Festival.
We are working with UNICEF to help with the emergency in Turkey and Syria.
Our commitment to protecting customers against counterfeit products has always been one of our top priorities.
For the Spring/Summer 2023 campaign, we flew to Neverland with the magnetic and charming Irina Shayk.
PINKO Galleria is officially open: a new space in the very heart of Milan's luxury shopping area, a Store completely dedicated to PINKO's timeless icon, the Love Bag.
“Behind every great woman there is always a great man.” The time has finally come to meet the great man behind the PINKO woman.
The PINKO Pazzesco Limited Edition t-shirt is finally available!
La Campagna PINKO Spring Summer 2024 con Mariacarla Boscono è una celebrazione del glamour nella sua forma più pura, più iconica, più riconoscibile di sempre: quella degli anni 90.
The PINKO Reimagine capsule collection for the Spring Summer 2024 season is coming to life, designed jointly by Patrick McDowell and Caterina Negra: a true pas de deux, danced on the tiptoes of the imagination, to the growing rhythm of increasing responsibility in the fashion world.
 "PINKO PAZZESCO est 1990")
