We create to unleash the strength of your femininity, but also to let you always be the woman you want to be.
And it doesn't matter if you want to be a different woman every day!
The power of your imagination is limitless, and we want to allow you to travel wherever you wish.
The ideal way to travel? Through the innovation of augmented reality!
With Customix, we use the latest AR (Augmented Reality) technologies to design real portals to new worlds for you. 3D reconstructions, animations and special effects will allow you to enter, explore, experience and discover much more about your favourite PINKO products.
Are you ready? Let's go!
EPISODE 1: THE GARDEN OF EDEN
You followed the snake and came all the way here: the Garden of Eden welcomes you with an endless meadow, lush foliage and colourful flowers. You can almost feel the gentle breeze blowing on your face and the soft grass under your feet, can't you? Don't be afraid of getting lost, just follow these simple steps:
- From your smartphone, open the link that will take you to the main portal page (if you are reading on a desktop, scan the QR code below)
- If necessary, allow access to the camera from your browser (if you are not prompted, it means your browser is already enabled)
- Once you have done these steps, the camera will open and frame your surroundings with a "Tap to place PINKO Portal" message
- Tap on the screen to bring up the portal
- Once through the portal, you will find yourself in front of the branch of the forbidden tree: the snake will see you and will drop an apple that will turn into a Love Bag Eva.
There are more Love Bag Eva hidden in the garden... explore the environment and discover where they are, then tap on the bags to find out more!
*Technology compatible with iPhone 11 and later versions.
For us, being perfect is not about conforming, it’s about being deeply, definitely yourself. "Perfectly, You" isn’t just a title, it’s a promise: with these looks, we want you to be able to tell your story every day, at any time... even when it's colder out!
A wardrobe drawing on that pure PINKO DNA: timeless, iconic garments to pair together to be your best "Pazzesco" self.
Presenting the new shoes collection for Fall/Winter 2024. It has everything you could possibly want, from sneakers, boots and ankle boots to ballet flats and pumps. But look closer and you'll see there's a lot more to them.
Mariacarla Boscono is back as the face of the PINKO Fall/Winter 2024-25 campaign: the supermodel and fashion icon is the beating heart of "Always Pazzesco", a concept that represents an evolved form of the one introduced last season.
The collaborations, events and red carpet moments that got us closer and closer to the magic world of cinema.
Starring Mariacarla Boscono and the driven organisation, Breaking Through The Lens: relive the PINKO experience at the 2024 Cannes Film Festival.
While inspired by '90s glamour in its purest and most iconic form, it's much more than this alone. For this reason, we want you to experience PINKO Pazzesco in a variety of ways to stimulate your senses, mirroring the eclectic nature of our brand.
A story of close bonds, messages and a truly special new bag.
We have created something you can always wear to chase your dreams, your desires, and your ambitions.
Three friends and a dollhouse. Three completely different characters and one dollhouse to customise.
We're returning to the red carpet of the 80th edition of the Venice Film Festival!
With Customix, we use the latest AR (Augmented Reality) technologies to design real portals to new worlds for you to discover much more about your favourite PINKO products.
The PINKO looks and stars, on the red carpet and behind the scenes at the 76th edition of the Cannes Film Festival.
We are working with UNICEF to help with the emergency in Turkey and Syria.
Our commitment to protecting customers against counterfeit products has always been one of our top priorities.
For the Spring/Summer 2023 campaign, we flew to Neverland with the magnetic and charming Irina Shayk.
PINKO Galleria is officially open: a new space in the very heart of Milan's luxury shopping area, a Store completely dedicated to PINKO's timeless icon, the Love Bag.
“Behind every great woman there is always a great man.” The time has finally come to meet the great man behind the PINKO woman.
The PINKO Pazzesco Limited Edition t-shirt is finally available!
La Campagna PINKO Spring Summer 2024 con Mariacarla Boscono è una celebrazione del glamour nella sua forma più pura, più iconica, più riconoscibile di sempre: quella degli anni 90.
The PINKO Reimagine capsule collection for the Spring Summer 2024 season is coming to life, designed jointly by Patrick McDowell and Caterina Negra: a true pas de deux, danced on the tiptoes of the imagination, to the growing rhythm of increasing responsibility in the fashion world.
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