PINKO, the brainchild of its current Chairman and CEO Pietro Negra and his wife Cristina Rubini, was founded in the late 80s. Over the years, their daughters Cecilia and Caterina also joined the company, working in the Communication and Creative Department respectively.
PINKO is a response to the fashion needs of an independent, strong and sexy woman, aware of her femininity
and determined to express it in different ways, but first and foremost through her choice of style. The
collections stand out for their unique, eclectic, original and contemporary style, of great appeal to women
worldwide. Year after year, these women have contributed to the brand's global development and success.
Acclaimed image-makers and exceptional photographers have worked in partnership with us to create the PINKO image, through campaigns that have made the brand immediately recognizable globally. Terry Richardson, Steven Klein and Xavi Gordo have photographed a string of super models like Naomi Campbell, Elle MacPherson, Carmen Kass, Eva Herzigova, Alessandra Ambrosio, Kate Bosworth, Sara Sampaio, Barbara Palvin and Stella Maxwell.
Special projects and capsule collections developed with some of the most interesting designers and stylists on the international scene – like Mark Fast, Alessandra Facchinetti, Marina Spadafora, Viviana Volpicella and Nicola Brognano – are a perfect illustration of PINKO’s highly dynamic approach, always with a focus on creative talent.