Our commitment to protecting customers against counterfeit products has always been one of our top priorities. For this reason, we invest in the best authentication technologies and are constantly on the lookout for new developments and innovations that can help widen the distance between our authentic products and any counterfeit ones.

From the Spring/Summer 2023 season onwards, the authentication system we use to ensure traceability and security will be extended: by linking the serial number of an individual product to a specific customer, we will be able to uncover any parallel market phenomena. Moreover a “digital twin”—an NFT accompanying each product and further securing it through the use of blockchain technology—has been integrated into the authentication process.

To this end, products must only be authenticated via the RFID tag sewn on the inside of the Love Bag: by simply hovering a smartphone near the embroidered birds on the back of the bag, a pop-up enabling you to begin the verification and authentication process will appear.

This is a new way in which we can work on the process and keep updating it, both to ensure that customers benefit from the best security measures currently on the market and communicate more effectively with Love Bag-purchasing customers through the use of engaging, tailored and effective content related to the bag they’ve chosen."