Retail Experience

PINKO stores are situated in some of the world’s most exclusive settings and in highly prestigious shopping locations like Faubourg St. Honoré in Paris, Via del Babuino in Rome, Galleria Vittorio Emanuele II in Milan, Aventura Mall in Miami. And then there's Cannes, Nice, Madrid, Porto Cervo, Florence, Warsaw and Prague, to name a few. In addition to their privileged locations, PINKO stores are designed to offer an exclusive shopping experience, in spaces where the customer becomes the active player and the focus is on meeting all her needs. To make its store environments even more appealing, PINKO creates unique contemporary interiors in partnership with international designers and artists like Pae White, Lucy Dodd, Steven Scott, Gabriel Serra and Jonathan Binet. The Brand is also featured inside the most famous international Department Stores and is currently expanding in the Travel Retail sector, with more than 10 sales outlets in some of the world’s busiest airports.

INNOVATION AND HYBRID SHOP
In 2011, during the launch of its new PINKO Uniqueness range, PINKO became one of the pioneers of the “See Now Buy Now” trend. In 2014, in its Milan flagship store in Corso Venezia, PINKO introduced a preview of the Hybrid Shop concept, a high-tech store where customers can enjoy an interactive, modern and exciting shopping experience. The Hybrid Shop, now featured in over 60 PINKO stores worldwide, combines online and traditional shopping through the Store Stylist, a touch-screen stand where customers can flip through the current season’s catalogue ‘virtually’ and view the complete range of products in the collection. The Ready to Wear collection garments and accessories can be purchased directly on the screen and are delivered in just a few days to the specified address. To enhance the customer’s selection experience, photos featuring complete looks provide suggestions on mixing and matching for outfits that reflect the brand’s DNA and the latest.