Pinko Journal

It’s hot, tourists are everywhere, gelato melts too quickly: the new PINKO Spring Summer 2026 campaign is a postcard straight from an iconic Italian summer of the ’80s and ’90s.

YULIA is the shoe that celebrates the freedom to express yourself, to smile, and to let your most playful side shine through.

Perfect holidays don’t exist. But the ones with the right gifts do – discover our selection!

Welcome to PINKO house, where the holidays are far from perfect. Everyone can see themselves in these scenes — they’re real, raw, and beautifully authentic… and that’s exactly how we like them!

The pinkification movement has begun: leading it is Paola Iezzi, pop icon and star of the project.
Pink — always part of PINKO’s identity — is ready to take over everything: energy, freedom and belonging in one revolutionary wave.

The new PINKO Fall Winter 2025-2026 campaign, Urban Poetics, is rooted in our DNA of boldness, irony, and experimentation. A project created with artificial intelligence, blending creativity and innovation to tell the glamorous and contemporary spirit of PINKO.

PINKO Up is the collection dedicated to spirited girls aged 6 to 14: social, bold, curious—future PINKO Lovers who always know how to choose the right look.

For our latest sustainable Reimagine collection, PINKO creative director Caterina Negra, worked with longtime collaborator Patrick McDowell developing a collection inspired by her love of Horses.

The PINKO Spring/Summer 2024 Campaign featuring Mariacarla Boscono celebrates glamour in its purest, most iconic and most recognisable form: '90s glamour.

Mariacarla Boscono is back as the face of the PINKO Fall/Winter 2024-25 campaign: the supermodel and fashion icon is the beating heart of "Always Pazzesco", a concept that represents an evolved form of the one introduced last season.