Pinko Journal

Perfect holidays don’t exist. But the ones with the right gifts do – discover our selection!

Welcome to PINKO house, where the holidays are far from perfect. Everyone can see themselves in these scenes — they’re real, raw, and beautifully authentic… and that’s exactly how we like them!

The pinkification movement has begun: leading it is Paola Iezzi, pop icon and star of the project.
Pink — always part of PINKO’s identity — is ready to take over everything: energy, freedom and belonging in one revolutionary wave.

The new PINKO Fall Winter 2025-2026 campaign, Urban Poetics, is rooted in our DNA of boldness, irony, and experimentation. A project created with artificial intelligence, blending creativity and innovation to tell the glamorous and contemporary spirit of PINKO.

PINKO Up is the collection dedicated to spirited girls aged 6 to 14: social, bold, curious—future PINKO Lovers who always know how to choose the right look.

For our latest sustainable Reimagine collection, PINKO creative director Caterina Negra, worked with longtime collaborator Patrick McDowell developing a collection inspired by her love of Horses.

The PINKO Spring/Summer 2024 Campaign featuring Mariacarla Boscono celebrates glamour in its purest, most iconic and most recognisable form: '90s glamour.

The new PINKO Sunglasses line strikes the perfect balance between modern design and traditional Italian craftsmanship.

Mariacarla Boscono is back as the face of the PINKO Fall/Winter 2024-25 campaign: the supermodel and fashion icon is the beating heart of "Always Pazzesco", a concept that represents an evolved form of the one introduced last season.