#PINKOtakecare X OXFAM

#PINKOtakecare X OXFAM

2023

COMMUNITY

With the #ISHAREPOWER campaign the PINKO X Oxfam partnership is back with an important new project.

What is Oxfam? Oxfam is a global movement of people who are fighting inequality to end poverty and to increase the social, economic and educational inclusion of those who are in difficulty and, therefore, at greater risk of exclusion.

PINKO TAKE CARE X OXFAM

With the #ISHAREPOWER campaign the PINKO X Oxfam partnership is back with an important new project.

 

Thanks to #PINKOTakeCare, the "I SHARE POWER"

campaign—launched in December 2023—was born, supporting Oxfam's initiatives and

aiding programmes that promote the fight against all forms of discrimination,

the protection of all women and girls, gender equality, and the shifting of

mindsets and behaviours by men and women who still cause, allow and justify

bullying, disparity and abuse.

 

Tell us how you would improve women's empowerment around the

world through words and deeds by supporting Oxfam's projects: click on the link

below, share your thoughts on the PINKO Wall and launch your own fundraiser.

https://cdn.pinko.com/image/upload/f_auto,q_auto/v1/Pinko/Asset/E-Commerce/Take%20Care/Oxfam/2023_OXFAM_03

December 2023: I Share Power, I Share Light In December 2023 with "I Share Power, I Share Light", PINKO and Oxfam are joining forces to share their power with those who don't have it, helping to shine a beacon of hope.

 

PINKO will support Oxfam's

work in the Horn of Africa in providing vouchers to 130 families affected by

serious food shortages and bringing a beacon of hope to those suffering.

 

These vouchers can be spent to buy food in local shops and

markets, based on the needs and requirements of the people receiving them.

The voucher distribution program has a highly positive impact on

women, who can feed their families and guarantee them food where drought,

floods, conflicts and diseases are the norm. It also reduces malnutrition

levels and enables them to have a balanced diet, which is especially vital for

breastfeeding women and their children.

In addition, it has a positive impact on local markets, as it

supports and strengthens local producers and suppliers, and also creates

greater social cohesion.

For each receipt issued from 1 December onwards, PINKO will

contribute to Oxfam's work by providing nourishment for a family for a day (up

to 20,000 Euro).

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May 2023: once again, this year, to mark Mother's Day, we worked with Oxfam through the #PINKOtakecare project to help families affected by the earthquake that rocked Turkey and Syria on 6 February. We teamed up with the Oxfam Charity Gifts project, with a donation of €7400 which, thanks to a dignity kit containing linen, nappies and personal health and hygiene products, will allow 400 mums to take care of their children while they wait for a new home. 

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December 2022: PINKO will light up a family’s night

This is the season to show some goodwill: PINKO and Oxfam have joined forces to bring light wherever it is needed most. Oxfam is currently working on multiple projects in Malawi and Madagascar to improve urban resilience to catastrophic natural events. Thanks in part to the funds raised by the PINKO Take Care project, solar panels will be installed to provide shelters with lighting, whilst personal solar lights will help protect up to 1000 people. When not being used during emergencies, the shelters provided by Oxfam become learning hubs for women and young people, enabling them to strive for a brighter future.

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May 2022: to mark Mother's Day, we wanted to look beyond our own reality. With #PINKOtakecare, we decided to safeguard the future of mums and families in vulnerable situations: we teamed up with the Oxfam Charity Gifts project, with a donation that allowed 125 mums living in Malawi to receive essential goods and food so that they could care for their children and feed them properly.

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December 2021: to mark the festive season, we worked together with Oxfam to ensure safe water for all. For every receipt issued in #PINKO stores in Europe, Russia and the USA until 25 December 2021, 500 litres of clean water went to a family in the worst affected crisis areas in which Oxfam Italia operates.

A positive contribution aimed at creating a society that is increasingly sensitive to social and environmental sustainability.

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Since April 2021, we've collaborated with Oxfam to support the most vulnerable areas and communities. Thanks to our contributions to Oxfam, we've delivered 20 hours' worth of afternoon study support for girls and boys—both Italian and foreign—at risk of dropping out of school, who are put at a disadvantage by long months of distance learning.